HP Partners Up With Bang & Olufsen - IMBOLDN
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HP Partners Up With Bang & Olufsen

It’s couple yoga time, and the instructor tells you to “partner up.” You go around the room searching for that one special person but they’re all taken. As you make the Flying Bow pose with your nonexistent partner, it dawns upon you that you’ll be lonely and destitute for the rest of your life.

This is what HP must have felt when it had to drop Beats Audio from its line of high-end PCs and tablets after Beats was acquired by Apple in 2014. But as the no. 2 PC maker in the world, it was only a matter of time for HP to find an alternative, and now they’re teaming up with the legendary Danish audio technology company Bang & Olufsen. In all HP devices that carry the Bang & Olufsen or B&O PLAY brand, the audio circuitry will be isolated and the amount of metal used in the headphone jack will be minimized in order to deliver top-notch sound. With Bang & Olufsen on their side, HP can now tell Beats to just beat it.