Doritos lovers, rejoice! Your favorite snack has taken an unexpected and intriguing turn, thanks to an unlikely collaboration between Doritos and Empirical, a renowned Danish spirits company. The result? Empirical x Doritos Nacho Cheese Spirit, a clear and savory nacho cheese-flavored alcohol that captures the essence of those iconic Doritos chips in liquid form.
Empirical, founded in Copenhagen in 2017 by Lars Williams and Mark Emil Hermansen, has made a name for itself by pushing the boundaries of spirits production. Their innovative approach includes vacuum distillation at lower temperatures, a method that preserves flavors often lost in traditional distillation.
The story behind this unique partnership is equally fascinating. Lars Williams, a former chef at the renowned Noma restaurant, stumbled upon the idea while conducting experiments with botanicals in his distillery. One fateful day, a bag of Doritos became an unlikely test subject. The result? A spirit that remarkably replicates the taste of Doritos chips.
Initially, Williams was cautious about pursuing this unconventional creation, fearing that his company would become known solely for the Doritos experiment. However, after gaining recognition for their other spirits, Empirical was ready to share the Doritos spirit with the world.
Empirical’s meticulous distillation process involves making numerous cuts and blends to achieve the desired flavor profile. The result is an extraordinary spirit that captures the essence of Doritos Nacho Cheese flavor, with every sip offering that unmistakable and satisfying taste.
For those wondering about Cool Ranch flavor, Tina Mahal, SVP of Marketing at Frito-Lay North America, revealed that the focus was always on Nacho Cheese due to its iconic status.
Empirical x Doritos Nacho Cheese Spirit is not just a novelty; it’s a unique and delicious addition to the world of spirits. Whether enjoyed on the rocks or mixed into creative cocktails, this spirit promises a taste sensation that will leave you craving for more. Priced at $65, it’s a must-try for Doritos enthusiasts looking to elevate their snacking experience to a whole new level.
For another unusual offering, check out the Baskin Robbins Turkey Day Fixin’s Ice Cream & Turkey Cake.