LEGO is a versatile toy that we seem to have a hard time growing out of. From incredibly detailed recreation of Porsches to tongue-in-cheek political commentary, LEGO offers a wide range of creative possibilities that seems to get people of all ages excited. With a rapidly diversifying portfolio of products, LEGO introduces a new way to build, collect, and display, with a new line of sets called the BrickHeadz.

With the LEGO BrickHeadz, LEGO is jumping into the highly lucrative collectible business. True, LEGO products have always been highly collectible, even good investment, with discontinued, unopened sets fetching multiple times its original value. However, this is the first time LEGO is tapping into the lucrative collector market, spearheaded by zealous fans and nerds willing to hand over a first-full of cash just to have the latest and exclusive item in their favorite character’s likeness. Each set is made up of around approximately 100 pieces, featuring beloved characters from your favorite movies, TV series, games and comics.