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'The New Traditional'  by Gestalten & BESIDE

Reconnect To Tradition With This Book

The New Traditional examines artisans who have preserved crafts and traditions through the ages that have stayed vital to this day.

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$ 60

Our heritage is part of what makes us human. This fascinating tome highlights the stories of the people, crafts, and traditions that define and sustain us through history — standing the test of time as the world has changed.

We all want to lead more meaningful lives. Part of finding that meaning lies in having an appreciation for others around us and those who have come before us. The New Traditional by Gestalten & BESIDE proposes that a blueprint for doing so can be found in looking to the examples of the diverse craftsmen who not only came before us but still exist in the modern world today. From beekeepers and blacksmiths to shepherds and sake makers, these everyday artisans maintain the cultural practices and traditions that helped build society as we know it and continue to connect us to each other and the planet we inhabit.

Intriguing subjects, compelling writing, and arresting photos make this thought-provoking 272-page hardcover book the ultimate conversation piece. The New Traditional: Heritage, Craftsmanship and Local Identity’s’ impact is not surprising, given that it’s the latest offering from BESIDE, the Canadian-based media collective committed to bringing diverse and dynamic perspectives to a global audience.