TAG Heuer and Porsche have joined forces again, unveiling the limited-edition TAG Heuer Carrera Chronograph Tourbillon x Porsche Panamericana. Priced at $35,850 and limited to just 255 pieces, this timepiece is a tribute to one of the most legendary races in motorsport history—the Carrera Panamericana.
Paying homage to Porsche’s iconic 550 Spyder, which dominated the 1954 Carrera Panamericana, this watch captures the spirit of speed and precision. The 42mm case houses TAG Heuer’s TH20-09 in-house tourbillon movement, visible through a sapphire caseback featuring Porsche’s signature steering wheel mass. With a 65-hour power reserve, this timepiece balances cutting-edge mechanics with a rich motorsports legacy.
Design-wise, the Carrera Chronograph Tourbillon x Porsche Panamericana showcases a skeletonized dial inspired by the wheels of the 550 Spyder. Bold accents of yellow, black, and silver echo the car’s original livery, while the black calfskin leather strap with yellow stitching adds a rugged yet refined touch.
Porsche branding can be found on the curved flange and the engraved Spyder logo on the stainless steel case, seamlessly blending the worlds of high-performance racing and luxury watchmaking. Limited in quantity but rich in heritage, this collaboration is a must-have for racing enthusiasts and watch collectors alike. Combining two legendary brands, the TAG Heuer Carrera Chronograph Tourbillon x Porsche Panamericana is more than just a timepiece—it celebrates motorsport history.
For more in recent horology news, check out the Longines Flagship Heritage Collection.
