Since its inception in 1983, the SWATCH Group has become a major player in the watch manufacturing industry. It has redefined how timepieces can be designed to capture contemporary trends and has entered consumer markets looking for low-cost but artistic watches. Released as a celebration of forty years of the company’s existence, the SWATCH Encyclopedia explores this history across four hefty volumes in a new box set.

Packed with informative text covering the company’s history and complemented by vibrant photographs and illustrations, the SWATCH Encyclopedia is a must-own for fans of the brand and general horology enthusiasts. Beginning with its early releases in the 1980s and exploring the emergence of SWATCH on the entry-level watch scene, the books explore the complete evolution of the brand up to 2023.

Early SWATCH Originals are covered in detail, along with the eye-popping designs that made the brand a household name and led to a rethink on how the aesthetics of watches could incorporate elements of pop culture. Each included volume in the SWATCH Encyclopedia covers a particular decade, with 8,419 SWATCH watches showcased throughout the release.

All the significant highlights of SWATCH’s history are covered in detail, from the first SWATCH Art Special to their many iconic collaborations, including the OMEGA X SWATCH and Blancpain X SWATCH, both highly sought after by watch collectors today.

The SWATCH Encyclopedia is a beautifully curated overview of one of the most iconic and enduring watch brands. It is presented in an attractive slipcase and destined for the bookcases of horology lovers worldwide.

In other horology news, check out the Omega Speedmaster Moonwatch Calibre 321 in Platinum.