Sterling Automotive takes the iconic Jeep Wrangler frame and gives it an imposing new look. By widening the front and rear wheel arches, extending the front bumper, and finishing the revamped body in a sleek black finish, this version of a Jeep Wrangler achieves a daunting aesthetic. That menacing look is perfect for a 2.2-liter engine that’s paired with an eight-speed automatic engine to erupt with 197 hp.

The exterior of the Wrangler might be imposing but the interior may best be described as inviting, as counter-intuitive as that may be. The original seats are re-upholstered in Sterling Automotive’s own 3D paneled and perforated leather. The front seats are also fitted with heating and cooling systems to add another layer of comfort. Debossed Alcantara adorns the passenger dashboard along with the dash binnacle and door cards. When everything comes together, the Sterling Automotive Jeep Wrangler Launch Edition re-envisions the grit of the off-road ride with a new, pristine revamp.