A man’s watch says a lot about him than any other item he wears. It’s a reflection of his taste and sometimes wealth, with some watches demanding more attention than others. Just like a martial arts master that can recognize another master without even having exchanged a word, a man’s watch is a looking glass that can reveal what kind of a man he is. There are the watches that quietly demand respect by its presence, or ones that are unique that reflect the wearer’s personality, but when you want a discreet yet elegant watch that is understated in its presentation, there might not be a whole lot of choices out there.

Headphone and speaker manufacturer Nocs expands their line of products through their sister brand, Nocs Atelier. The Nocs Atelier Seconds Watch is a minimalist watch that is both simple yet intricate, masculine while retaining feminine details, making it a unique piece in a sea of overly embellished watches. The watch’s elegantly simple design can also be customized by adding your own watch straps to suit your personality and taste. Simple touches of either silver or rose gold second hands keeps the watch visually interesting without the need of embellishments, while the matt black sandblasted steel case is discreet, yet modern.

The best part is that the Nocs Atelier Seconds Watch costs much less than some absurdly priced time pieces, at $280 USD; a reasonable price to pay for a watch that will discreetly demonstrate the tasteful man you are.