On Running is a trending sportswear company known for its patented CloudTec® cushioning. The Swiss-engineered midsole technology drove the brand’s shoes to become popular for far more than logging miles. This recent collaboration between On and famed luxury fashion brand LOEWE proves the sportswear company’s success in creating popular lifestyle shoes.
The LOEWE x On Cloudtilt is a chic advancement on the On Running Cloudtilt shoe, designed with a Missiongrip outsole and On’s plush yet responsive Speedboard® technology. LOEWE’s influence on the shoe is visible in several monochromatic colorways that are easy to pair with various outfits, whether traveling, commuting, going out, or working out. All Black, Purple Rose, All Navy, Lime Green, and All White are the colors currently available for viewing via On’s website. Every colorway displays LOEWE’s iconic logo where On Running’s would typically be.
The LOEWE x On Cloudtilt offers a modern, minimalist style for the street and high-performance technologies for an active lifestyle. The collaboration makes it clear that On Running is experiencing a boom in demand for shoes that are as chic as they are comfortable.
The LEOWE website confirms consumers can now register for early access to the shoe on Oct. 11, but they’re expected to officially launch one day later.
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