H. Moser & Cie. doesn’t just break the rules—they skip the playbook altogether. Their latest release, the Endeavour Small Seconds Concept Pop, turns the dial up on color, craft, and creativity. Known for omitting logos and indexes, Moser doubles down here, showcasing bold gemstone dials that feel more like wearable modern art than traditional timepieces. These aren’t your granddad’s Swiss watches. Think jade and pink opal, lapis lazuli and lemon chrysoprase, turquoise and coral—all paired for a loud, proud, and perfectly executed visual impact.

Each 38mm H. Moser & Cie. Small Seconds model is cleanly proportioned, grounded by a small seconds subdial at six, and designed to let the gemstone do all the talking. There is no clutter, no branding, just color, depth, and negative space, all working in harmony. Limited to just 28 pieces each, these watches are rare, radical, and refined all at once.

And if you want to go even bolder, the H. Moser & Cie. Tourbillon Concept Pop models up the ante with flying tourbillons suspended over saturated stone dials. Skeletonized bridges keep things light, even with the drama dialed up. Only five of each dial will exist, making these truly collectible.

At the top of the food chain, the Minute Repeater Tourbillon Concept Pop pieces are true Haute Horlogerie flexes. Each one is unique, crafted in red gold, and features visible hammers and chimes right on the dial.

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