In the intricate world of horology, where tradition meets innovation, a new player emerges with a bold vision and a dedication to excellence. Fleming, a fledgling American brand with roots firmly planted in the heart of Switzerland, debuts its inaugural timepiece – the Fleming Series 1 Launch Edition. Led by founder Thomas Fleming, this debut collection is poised to redefine the landscape of independent watchmaking, offering a fresh perspective on luxury timepieces.
The journey of Fleming began with a simple yet profound idea – to create a watch that embodies the essence of modern elegance while honoring the timeless craftsmanship of Swiss watchmaking. With meticulous attention to detail and an unwavering commitment to quality, Fleming embarked on a collaborative endeavor with renowned Swiss partners, including the esteemed watchmaker Jean-François Mojon and his team at Chronode. Together, they crafted a timepiece that transcends mere functionality, elevating the art of watchmaking to new heights.
The Series 1 Launch Edition is a testament to Fleming’s dedication to excellence, featuring three distinct models crafted from tantalum, rose gold, and platinum. Each model showcases a unique blend of materials and finishes, from tantalum’s understated elegance to rose gold’s intricate hand-hammered and guilloché details. At the heart of these timepieces lies the Caliber FM-01, a movement developed by Mojon and his team, boasting traditional hand-finishing and semi-skeletonized bridges and barrels. With a seven-day power reserve and a power reserve indicator, the Series 1 is as functional as it is beautiful.
The rose gold variant, limited to 7 individually numbered pieces, features a dial that is a unique combination of carbon grey hand guilloché and light champagne hand hammering. This variant is priced at $55,200. The platinum variant, limited to 9 individually numbered pieces, boasts a dial adorned with southwestern brown and amber hand guilloché. This variant is priced at $58,700. The tantalum variant, limited to 25 individually numbered pieces, stands out with its frosted platinum dial complemented by dark blue aventurine. This variant is priced at $51,800.
Beyond its technical prowess, the Fleming Series 1 Launch Edition represents a convergence of passion, innovation, and artistry. It is a symbol of American ambition and Swiss craftsmanship, setting a new standard for luxury timepieces in the 21st century. As Fleming embarks on its journey in the world of horology, it does so with a clear vision and an unwavering commitment to excellence, promising to deliver watches that inspire awe and admiration for generations to come.
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