An Israeli company that introduced the state-of-the-art ZEHUS smart wheel to the booming Israeli electric bike market, Electric Concepts certainly knows how to forge an effective and targeted partnership. When company leaders saw the single speed bike of the style-conscious non-competitive cycling leader FOFFA, they knew that they had to release their own e-bike version of this impeccable classic.
An unstoppable force in the urban Israeli art and design scene, Pilpeled (Nir Peled) is no stranger to collaboration in his own right. Since plastering his incredible designs and artwork on walls/canvases around the world and establishing his own global fashion brand PILPELED, he has taken on a series of commercial collaborations. In addition to contributing to advertising campaigns for Coca-Cola Zero and Absolut Vodka, he worked with Puma to create his own version of the company’s iconic black and white zip-up jacket.
Electric Concepts did the right thing when it tapped Pilpeled to create a distinctive electric version of the beautiful FOFFA black edition. Using the bike as a canvass, Pilpeled created an amazing design that incorporates bright white lettering on both tires and frame.
In practice, applying Pilpeled’s creative design to the FOFFA black frame presented many distinct technical difficulties. In the end, the Electric Concepts team created laser-cut stencils to ensure that every fine detail of Pilpeled’s work translated to the stunning final PILPELED X Foffa product.