A software engineer and designer at Apple for more than 15 years, Ken Kocienda played an integral role in the development of the iPhone, iPad, Apple Watch, and Safari web browser. Now he is offering a peek behind the curtain, providing incredible insight into the most popular technology brand in history during its most exciting and influential period — the Steve Jobs era, known throughout the industry as “the Golden Age of Apple.”
Kocienda’s stories detail the tremendous accomplishments and incredible challenges of a small group of people who employed a truly revolutionary design model to engender unheard-of high-tech innovation with an emphasis on “inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy.” Whether you are an experienced computer programmer or a complete Luddite, Creative Selection is perfect for anyone with an interest in productive work culture. This 304-page, hardcover book is currently available for pre-order in advance of its September 4th release date.