If you’ve never heard the name Jon Contino, you certainly aren’t in the marketing business. A giant in the world of branding and graphic design, Contino has created work for iconic American companies that range from Nike and Coca-Cola to 20th Century Fox and Sports Illustrated, and also garnering countless honors on the way.

The upcoming Contino retrospective by Abrams Publishing, Brand by Hand: Blisters, Calluses, and Clients: A Life in Design covers every aspect of the master designer’s two-decade-long career. The book charts his rise from passionate pen-and-ink artist to international advertising phenomenon. Celebrate Contino’s exceptional work over 240 pages. Both hardback and digital versions of Brand by Hand will drop on October 23rd.