The BR 05 Artline Steel & Gold Is Bell & Ross's Ode To Streamline Design - IMBOLDN
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Bell & Ross BR 05 Artline Steel & Gold

The BR 05 Artline Steel & Gold Is Bell & Ross’s Ode To Streamline Design

A watch that is both a functional tool and a piece of art.

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$ 12,800

Bell & Ross’s BR 05 Artline Steel & Gold is a testament to the innovative spirit of the 1930s Art Deco and American Streamline movements. Launched in 2022, this exclusive piece marries the elegance of gold with the strength of steel, offering a contemporary twist on classic aesthetics. The watch draws inspiration from historical design movements emphasizing aerodynamic forms and functionalist aesthetics, featuring fluted gold elements that resonate with modern architecture and the sturdy aluminum fuselages of 1940s aircraft.

The dial of the BR 05 Artline is particularly striking, finished in a sunlit brown that requires a specialized varnishing technique to achieve its unique hue. This color complements the baton indices and hands, coated with luminescent material for visibility. The gold seconds hand adds a touch of luxury and ties the design elements together seamlessly. Encased in a 40mm frame and waterproof up to 100 meters, this watch is powered by the Swiss self-winding BR CAL.321-1 caliber, which is visible through the sapphire case back, showcasing the intricate finishes and the oscillating weight in full 360° glory.

With only 99 pieces available, priced at $12,800, the BR 05 Artline Steel & Gold stands out in Bell & Ross’s urban collection, offering a refined yet robust accessory for the modern man who values both the heritage of traditional watchmaking and the advancements of contemporary design.

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Bell & Ross BR 05 Artline Steel & Gold

Bell & Ross BR 05 Artline Steel & Gold

$ 12,800
  • Case Material: Satin-finished & polished steel & 18 ct rose gold
  • Case Diameter: 40mm
  • Movement: Caliber BR-CAL.321-1.
  • Water Resistance: 100 meters