It’s customary for brands to feature their next season’t collection in advance, mostly making general consumers perplexed as they get to see spring/summer clothes during the freezing cold winter months or vice versa. It’s how the fashion industry works, and unless you’re in the industry it seldom resonates with the Average Joe, looking to buy something appropriate for the current season. However, despite the recent snow storm and freezing temperatures that lingers on, there’s a brand that’s getting us excited about the warmer days ahead with their Spring/Summer lookbook.
Japanese streetwear brand visvim gives us a glimpse of their new 2016 Spring/Summer collection in their new lookbook. Hiroki Nakmura’s vision for Americana continues in this upcoming season, with a sense of warmth and ease that has made the brand so popular. The lookbook is filled with images that focus on being effortlessly comfortable while staying incredibly stylish, making us look forward to the warmer season ahead.