Timex and Parisian design rebel seconde/seconde/ have teamed up to breathe new life into the beloved Q Timex, and the result is an irreverent, collectible piece for watch lovers and pop culture fanatics alike. The limited-edition 38mm Stainless Steel Bracelet Watch retains all the hallmarks of the 1970s original—domed acrylic crystal, stainless steel case and bracelet, rotating bezel, and even a functional battery hatch—but now comes with a wink and a nod to a certain blue-clad cartoon detective. If you know, you know.
The playful twist comes courtesy of the customized second hand, a detail that pulls double duty as a design feature and an inside joke for those in the know. The bold cartoon blue dial and bezel earn this watch its not-so-secret nickname, with seconde/seconde/ challenging fans to connect the dots themselves. On the flip side, each case back is uniquely engraved with an edition number, further elevating this timepiece’s exclusivity.
Beyond its sense of humor, the watch still means business. The brushed and polished stainless steel case is scratch- and corrosion-resistant, hypoallergenic, and built to last. Water-resistant to 50 meters and outfitted with an adjustable bracelet for the perfect fit, this quartz-powered piece doesn’t skimp on performance.
At $249, the Timex x seconde/seconde/ watch is more than a clever collaboration—it’s a wearable conversation starter with timeless durability and subversive edge. This is your daily driver with a wink—and if you get the reference, even better.
In other horology news, see the A. Lange & Söhne Zeitwerk Date.
