Apple’s 50th anniversary is coming in April 2026, and few voices are better suited to tell its story than David Pogue. The veteran tech journalist and six-time Emmy winner has chronicled Apple’s rise for decades, from its scrappy garage days to the trillion-dollar empire it is today. In his latest book, Apple: The First 50 Years, Pogue revisits the milestones, myths, failures, and triumphs that shaped the world’s most influential tech company.

Lavishly illustrated and deeply researched, the book includes fresh interviews with more than 150 key figures who played pivotal roles in Apple’s journey—among them Steve Wozniak, John Sculley, and Jony Ive. It explores the staggering successes—like 450 million iPods, 700 million iPads, and 2.2 billion iPhones sold—while also dissecting missteps such as the Lisa, MobileMe, and Apple III. Pogue’s insider access also lends a unique perspective; he was one of the very few journalists trusted with an early review unit of the original iPhone.

The book goes beyond nostalgia, assessing the challenges Apple faces as it enters its next chapter, from competitive pressures in wearables and services to the cultural shifts that may redefine its identity. At $50, Apple: The First 50 Years is more than a collector’s piece—it’s a definitive chronicle of how two dreamers built a company that changed how we live, work, and connect. For Apple fans, tech enthusiasts, or anyone curious about the business of innovation, it’s essential reading.

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