When two powerhouses—TAG Heuer and New Balance—join forces, the result is pure kinetic precision. The TAG Heuer x New Balance collaboration bridges Swiss horology and athletic innovation with two standout releases: the TAG Heuer Connected Calibre E5 40mm x New Balance Edition and the limited-edition FuelCell SC Elite shoe. Designed for those who move with purpose, both pieces fuse performance, luxury, and intent into one seamless experience.

The TAG Heuer Connected Calibre E5 ($2,300), a 40mm model, combines digital sophistication with Swiss craftsmanship. Housed in lightweight black DLC-coated Grade 2 titanium, it features TAG Heuer OS with six exclusive New Balance training plans, ranging from a 10K run to marathon prep. Its design—echoing violet, midnight blue, and neon green tones—mirrors the energy of the FuelCell SC Elite, creating harmony between timepiece and footwear.

Meanwhile, the FuelCell SC Elite ($280) pushes the boundaries of performance footwear, combining New Balance’s Energy Arc technology with a visual palette drawn directly from TAG Heuer’s DNA. Together, they symbolize mastery through motion—precision on the wrist and propulsion underfoot.

As Olympic champion Sydney McLaughlin-Levrone puts it, “Every choice I make has to align with my goals and intentions.” The collaboration embodies that same ethos—a fusion of elegance, endurance, and innovation. Whether training or traveling, this pairing turns movement into art and ambition into time well spent.

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