If you’ve ever wanted a little bit more from your favorite Swatch, Shinola has a new collection that you’ll certainly want to check out. Designed with the intention to make watches fun again. This reimagining of Shinola’s most iconic watch style trades cases of stainless steel for cases of an incredibly strong and lightweight state-of-the-art resin called TR90.
While the vibrant colors and quick-release silicone straps of the Shinola Detrola Collection undoubtedly conjure images of Swatch’s 1980s heyday, the inner workings of these watches are considerably more refined. A peek through their clear case bottoms reveals a stainless steel core and high-accuracy quartz Argonite 705 movement.
Loaded with unique personality, each item in the Shinola Detrola Collection is assembled from Swiss parts by professionals in Detroit, Michigan. These watches are sold in long and sleek collection-worthy packaging that is just as distinctive and colorful as they are.