Today, W.W.W. has taken on a connotation that is a far cry from what it meant to the British Army as it toured through the battle theaters of Europe during the Second World War. The “wrist watch waterproof” acronym was a testament to the durability of the serviceable timepieces that were so crucial to organizing missions that helped define modern history. The Serica W.W.W. William Brown Edition captures the aesthetic of that militaristic heritage in partnership with French watch journal Rhabilleurs and Matt Hranek of the WM Brown Project.
At 10.85mm thick and 37.7mm across, the perfectly sized steel case frames this watch’s rugged yet refined lacquered dial in homage to the field watches donned by the British Army. Customers have their choice between automatic ETA 2801-2 or a manually-wound Sellita SW210-1 movements that each hold a power reserve of 42 hours. Another option Serica offers is a choice of either Alpha or Broad Arrow hour hands to accompany Dauphine minute hands and Superluminova markers for exceptional visibility.
The new-vintage style of this watch is as elegant as its mineral glass crystal window and as durable as its solid steel case back. Its style is backed by a sturdy build that provides water resistance up to 100m, making this special edition the epitome of its W.W.W. moniker.