Seiko just cracked open one of the coolest collaborations of the year with the launch of the Seiko 5 Sports x Pepsi Limited Edition. For decades, watch lovers have affectionately referred to red and blue bezels as “Pepsi” without official branding—until now. For the first time, the iconic soda brand is fully on board, giving this release more fizz than your average collab.

Two new limited-edition models, the SSK047 and SRPL99, each limited to 7,000 pieces, wear the Pepsi name proudly. The SSK047 is a bold 42.5mm GMT dressed in black hard-coated steel with a bi-directional blue-and-red Hardlex bezel, red GMT hand, and modern Pepsi branding at 6 o’clock. Powered by the automatic 4R34 movement, it comes on a Pepsi-branded silicone strap and features the updated logo on its transparent caseback.

Meanwhile, the Seiko SRPL99 leans vintage. It’s a 38mm stainless steel throwback with a silvery-white dial, metallic Pepsi bezel, and classic circular logo straight from the ‘90s. Under the hood, the reliable 4R36 automatic movement offers a 41-hour power reserve with day-date functionality.

Both Seiko watches come in collectible, soda-can-inspired packaging—because, of course, they do. Priced at $550 for the SSK047 and $395 for the SRPL99, they’ll drop in September 2025. And yes, for once, you can actually call them “Pepsi” watches—no winks required.

For more from Seiko, check out the Speedtimer SPB513.