Much to the dismay of every cinematographer who has held a film or video camera, the popularity of smartphones and digital tablets continues to flood the world with content shot in the vertical format. But since amateur video-makers can’t be obliged to rotate their devices to create a proper horizontal frame, Samsung has adopted an “if you can’t beat ‘em, join ‘em” attitude with The Sero Pivoting TV (“sero” means vertical in Korean).

The 43-inch QLED display on The Sero is attached to a unique floor stand that lets you easily rotate both screen and video from the horizontal to the vertical position. This enables you to fill every corner of the display for easy viewing no matter how the video was initially shot. In terms of general quality, this television stays abreast of all the latest advancements with 4K Ultra HD resolution, Bixby control, and 4.1-channel 60-watt sound.