The Rolls-Royce Phantom carries a long line of lineage on its shoulders, with a name that has been around since 1925, making it the longest running production vehicle name in history. A self-proclaimed ‘Best Car in the World,’ the Phantom has cocooned its passengers in opulence for 92 years. With the current seventh generation dating back to 2003, it’s been getting a bit long in the tooth. To transport the next generation of the one per cent of the one per cent, Rolls-Royce unveils the new either generation Phantom.
Although the shape may seem familiar, the new Phantom is all new, riding on a new chassis that will underpin all future Rolls-Royce models. The design closely follows the seventh-generation’s art deco theme, maintaining a timeless and elegant design, but with cleaner and more purposeful lines gracing the surface.
Inside, being the flagship Rolls-Royce, the Phantom takes luxury to new heights, replacing the slabs of wood traditionally found on the dashboards with what Rolls calls ‘The Gallery’ — an uninterrupted swathe of glass that runs the full width of the dashboard, which can also be customized with individual art pieces.
At the heart of the new car is a 6.75-liter V12, but driver and passengers will be hard pressed to hear the unit as the car boasts being the most silent car in the world.
Pricewise, the new Phantom will demand a lofty a price tag as its ride quality. As they say, if you need to ask…