Reigning Champ has built its reputation on precision craftsmanship and athletic essentials that age beautifully, and its new Midweight Terry Fadeaway Collection pushes that philosophy even further. This seasonal lineup—including the Fadeaway Standard Hoodie, Sweatpant, and Crewneck—undergoes a meticulous wash-and-dye process that delivers a lived-in, sun-faded look straight out of the box. It’s the kind of patina most brands try to fake; here, Reigning Champ embraces the authenticity and lets time deepen the character with every wear.

Each piece is cut from the brand’s signature Midweight Terry, a benchmark textile known for its durability, structure, and luxurious comfort. The Standard Hoodie and Crewneck deliver the athletic fit Reigning Champ fans expect—streamlined but not restrictive—while the Standard Sweatpant keeps things relaxed with a clean, straight-leg silhouette. Garment-dyed woven labels and signature flatlock seams elevate the look without shouting for attention.

As with all Fadeaway releases, Reigning Champ is transparent about the natural evolution of the dye: colors soften, edges wear in, and the entire garment develops a personalized patina unique to the wearer. It’s intentional aging, done thoughtfully. Just remember to wash each piece separately before first wear to avoid color transfer.

For those who appreciate understated luxury with a touch of West Coast ease, the Fadeaway Collection delivers the perfect blend of premium construction and sunbaked nostalgia—ideal for slow weekends, quick coffee runs, and off-duty days when comfort doesn’t need to compromise style.

For more news from Reigning Champ, see the G.H.BASS x Reigning Champ Larson Weejuns Loafer.