Panasonic Vitrine Transparent OLED Concept Display

Panasonic Vitrine Transparent OLED Concept Display

An OLED display when it’s on. A transparent glass panel with wooden frames when it’s off.

“Bigger is better” may not apply to everything. Sure, your 60” flat screen is great when it’s on, but when it’s off? The Panasonic Vitrine Transparent OLED Concept Display is succinctly designed to remove the unattractive mass from your living room (not literally of course). When you turn off the TV after Game of Thrones, the transparent Vitrine display will bring art back into your life.

Presented at Salone del Mobile as part of the installation by the Swiss furniture maker Vitra, the Vitrine combines a transparent OLED display with a wooden frame and angular glass to create an elaborate art display in place of your otherwise monolithically dull TV. What does it mean? If you have artworks or sculptures behind the display, you’re basically giving them a wooden frame — until you turn it on and it becomes a monitor or TV. You can create a certain mood for the room, give it extra illuminance… The possibilities are endless.

The downside? Well, for now, the Panasonic Vitrine Transparent OLED Concept Display is only a concept.