Oris takes aim at nostalgia and hits a bullseye with the new Big Crown Pointer Date Bullseye. The heritage Swiss watchmaker introduced its first pointer‑date watch in 1938, and the latest release revives a “bullseye” dial motif that was a cult favorite in the mid‑century. A grey inner circle is framed by a black ring and a white outer ring with the signature red pointer hand, giving the face a target‑like look that feels both playful and sophisticated.
Underneath the dial, Oris keeps things traditional yet modern. The 38mm multi‑piece stainless steel case houses the automatic Calibre 754‑1 movement with a 41‑hour power reserve. The domed sapphire crystal is anti‑reflective on both sides and the watch is water‑resistant to 5 bar, meaning it will shrug off splashes on your morning commute. A fluted bezel and oversized crown recall the original aviator‑inspired design, while the sustainable deer‑leather strap underscores Oris’s commitment to eco‑friendly sourcing.
Priced at US$2,350, the Bullseye slots neatly into Oris’s accessible luxury lineup. It complements the hand‑wound Big Crown 473 explored in our coverage of the Big Crown Calibre 473, bringing automatic convenience without sacrificing character. Collectors who adored Omega’s monochrome Moonwatch will appreciate the contrast of the grey‑and‑black dial, while those just discovering Oris will find a charming entry point to the brand.
With its distinctive concentric circles, classic pointer‑date complication and no‑nonsense sizing, the Big Crown Pointer Date Bullseye proves that sometimes hitting the center of the target simply means honoring the past.
