Shaving in the morning is an important ritual for the modern man. It’s a highly personal act that hasn’t changed much since the invention of the razor. For those that want nothing but the best, technology has made us hopeful for a better way to shave, but looks like we’re going to be resorting to the good old blade for a bit longer. In the mean time, OneBlade has set out to make sure that your shaving experience also reflects your passion for nothing but the best.

The company boasts itself as being the ‘best razor on earth,’ which is a claim that may be true given that it has been over-engineered with an obsession for perfection. The resulting OneBlade should be like no other razor you have ever seen.

There is a subscription program for the blade itself, which OneBlade recommends to be replaced daily. It’s a cost that can easily add up, but much like some other subscription programs,the whole point is to provide you with a fresh blade everyday and the best shaving experience possible.

The OneBlade even comes with its own stand, making sure that every detail is made special. Until technology brings us out of the stone age with shaving, looks like this might be the next best thing.