Noah, the lifestyle brand known for its coastal vision, has joined forces with Gubi, a renowned furniture and interior brand rooted in Copenhagen’s dockside heritage. The result is a two-part collaboration that seamlessly blends fashion and design, offering a refreshing take on summer apparel, accessories, and furniture.
At the heart of the partnership lies the special edition MR01 Outdoor Lounge Chair, exclusively crafted for Noah by Mathias Steen Rasmussen. Constructed with outdoor-ideal iroko wood, this chair retains the lightweight construction of the original design while embracing Noah’s coastal influence. To enhance its visual appeal, the chair features a woven rope engineered from a high-performance, waterproof polyester used in speed sailing. The vibrant rope is available in four captivating colors: yellow, royal blue, navy, and gray.
Complementing the MR01, the collaboration introduces a five-piece collection that captures the essence of the sea. The lineup includes a beach towel, a water-resistant 5-panel hat, swim shorts, a tote bag, and a boat-neck sweater. Each piece subtly incorporates rope motifs, mirroring the nautical theme. Notably, the accessories showcase a fresh interpretation of Gubi’s iconic fish logo, exclusively developed for this collaboration in a captivating rainbow colorway.
Noah’s Co-founder Estelle Bailey-Babenzien describes the inspiration behind the collaboration, stating, “The design of the MR01 is so classic — I wanted to add a bold, artistic expression and practical element to the design as an alternative to something that is already perfect.” By infusing weatherproof nautical rope into the chair’s frame, Bailey-Babenzien envisions these vibrant chairs brightening up poolside scenes or making a stylish statement in art-filled spaces.
The Noah x Gubi collection will be available online starting June 13th at 11 am EST. Don’t miss the opportunity to bring a touch of coastal elegance to your summer lifestyle with this exceptional collaboration.
For another Noah collab, check out Noah and Lavenham’s Signature Outerwear Collection.
