New Era, the iconic headwear brand based in Buffalo, N.Y., has joined forces with Danish textile manufacturer Kvadrat and fashion label Norse Projects to create an exclusive collaboration that combines timeless design, sustainable materials, and Scandinavian craftsmanship. The result is the New Era x Kvadrat x Norse Projects 59FIFTY Retro Crown, a range of headwear that beautifully merges the iconic silhouette of New Era’s 59FIFTY Retro Crown with the innovative and eco-friendly fabrics from Kvadrat.
Since its establishment in 1920, New Era has been renowned for its top-quality headwear. This collaboration marks their first partnership with Kvadrat, a respected name in the textile industry known for its commitment to sustainability. The collection draws inspiration from Norse Projects’ minimalistic and functional aesthetics, resulting in thoughtfully designed headgear that showcases the fusion of fashion, craftsmanship, and creativity.
Crafted from end-of-run Kvadrat textiles, the headwear features a composition of 95% wool and 5% nylon, ensuring both comfort and durability. The New Era 59FIFTY Retro Crown, known for its timeless appeal, serves as the canvas for these innovative fabrics. Priced at $115, the collection offers a unique opportunity for style-conscious individuals to embrace Scandinavian design heritage and support sustainable fashion.
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