UNIMATIC has teamed up with MoMA to release a limited-edition watch collection that pays homage to the iconic De Stijl art movement. The MoMA UNIMATIC Modello Cinque series features three distinct models, each highlighting a bold color accent—blue, red, or yellow—on the seconds hand and matching leather strap, a nod to De Stijl’s famous use of primary colors. The minimalist matte white dial prominently displays the MoMA logo, adding a touch of art history to each piece. At the same time, the caseback also bears the MoMA engraving.
Crafted with precision, these watches are housed in a sleek 36mm stainless steel case and powered by a reliable Sellita automatic movement. The Modello Cinque offers versatility and style, whether you opt for the colorful leather strap or the secondary black TPU strap for a minimalist look. Designed for those who appreciate modern design and classic craftsmanship, this watch collection is as much a tribute to art as to functional, minimalist timekeeping.
Limited to just 75 pieces per model and priced at $995, the MoMA UNIMATIC Modello Cinque will be available at the end of October exclusively at the MoMA Design Store’s Midtown and Soho locations and online. This unique collaboration blends art and horology, creating a timepiece that stands out on any wrist.
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