Manual, the New York-based photography and lifestyle brand, has just released its boldest product yet: the HOLO digicam. Built as a playful fusion of Y2K nostalgia and modern specs, the HOLO is a transparent digital camera that doubles as both a piece of gear and a statement. Its clear polycarbonate shell exposes every component inside, instantly evoking early-2000s tech like see-through Game Boys and iMacs, while still delivering serious imaging power.

HOLO isn’t just about looks. The compact shooter features a 50MP sensor, 16x digital zoom, anti-shake stabilization, and a built-in flash, making it versatile for a wide range of applications, from concert nights to weekend trips. It’s designed to be shared, too—lightweight, pocket-friendly, and easy to pass around at parties or creative gatherings. Manual’s founder, Malcolm Dia, calls it “a tool for play,” encouraging imperfect, communal memory-making rather than pixel-perfect shots.

Modern functionality keeps it practical, with 32GB of built-in storage, SD card expansion, USB-C charging, and seamless file transfers. At $95, HOLO is deliberately accessible, aligning with Manual’s mission to keep photography fun and community-driven. The camera also fits neatly into the cultural shift toward physical, design-forward gadgets as creative accessories.

For Gen Z and millennials rediscovering the raw energy of digicams, the HOLO lands right on time. More than just a camera, it’s an invitation: embrace imperfection, capture real moments, and make creativity feel fun again.

In other tech news, check out DJI’s Osmo Nano.