The integrated sports watch category is thriving, and Louis Erard has officially joined the club with its latest creation, the 2340. Known for its distinctive collaborations and métiers d’art designs, Louis Erard brings fresh energy to this genre with a blend of elegance, craftsmanship, and mechanical precision. Named after the postal code of its headquarters in Le Noirmont, the 2340 marks a bold step into new territory for the Swiss watchmaker.
After two years of R&D, the Louis Erard 2340 delivers all the hallmarks of a true integrated sports watch — a shaped case, slim profile, textured dial, and meticulously crafted bracelet. The 40mm cushion-shaped case measures just 8.95mm thick, combining steel and titanium for a lightweight yet durable feel. Four polished gadroons adorn the corners, flowing seamlessly into a 92-component integrated bracelet featuring brushed titanium outer links and polished steel middle links.
Inside, the 2340 is powered by the Sellita SW300-1 automatic movement, offering 56 hours of power reserve and beating at 28,800 vph. Dial options include Mint Green, Slate Blue, and Deep Blue, each with diamond-cut markers, Super-LumiNova hands, and—refreshingly—no date window.
Retailing for $3,775, the Louis Erard 2340 embodies the brand’s ethos of accessible luxury while elevating its standing among modern sports watch icons. It’s sophisticated, meticulously detailed, and designed for those who value form and function in perfect harmony.
For more horology news, check out the UNIMATIC Modello Due U2-GMT World Timer.
