Although everyone recognizes Levi’s as an icon of American fashion, far fewer people realize that the company actually invented blue jeans back in the mid-1800s. With a heritage like this, it’s perhaps a bit surprising that Levi’s has taken this long to offer customers a “made to order” denim jean option.
Although currently available only in New York, San Francisco, and London, Levi’s first bespoke jeans (marketed under the Lot No. 1 name) offer classic Levi’s quality in style with a fit that is “100% yours.” For many, this is certainly a dream come true. Even the most diehard fan of off-the-rack Levi’s must admit that a tailored pair of jeans beats a mass-produced pair every time.
In addition to their perfect sizing, Levi’s Lot No. 1 Jeans allow customers to customize every aspect of their perfect pair. You choose everything from denim weight and finish to rivets, buttons, and leather patches.