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Jaeger-LeCoultre: Reverso’ by Assouline

Jaeger-LeCoultre Celebrates 90 Years Of Its Iconic Reverso

The Reverso was originally created to withstand the rigors of polo matches.

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$ 195

Assouline, the luxury publishing house that has revolutionized coffee table books, has brought us Jaeger-LeCoultre: Reverso, a richly illustrated tome that tells the story of the Reverso, one of the world’s most recognized timepieces. Created in collaboration with Nicholas Foulkes, a horological specialist, and author of The Impossible Collection of Watches, the book examines how the Reverso has evolved over the last 90 years. As the timepiece continually reinvented itself while never compromising its identity, it became a classic of 20th-century design and still to this day epitomizes the spirit of modernity.

Introduced in 1931, the Reverso arrived at the height of the Art Deco period. Jaeger-LeCoultre: Reverso explores this rich period in history and its impact on everything from music and art to architecture, fashion, and sports. This exploration reveals how the Reverso so perfectly reflected the spirit of its time. We also learn that, while the blank metal flip side of the Reverso began as a purely functional solution to avoid damage to the dial and glass, it soon became a canvas for artistic expression and special messages, decorated with enamel, engravings, or gemstones. In the book, Reverso owners share their stories about personalizing their watches in deeply meaningful ways. ‘Jaeger-LeCoultre: Reverso’ by Assouline is available to preorder now and will ship on February 1st.

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