Texas‑based watch brand Jack Mason has revealed the Palmera Skin Diver, a new dive watch that simultaneously nods to mid‑century designs and embraces community‑driven sales. The 39 mm case takes inspiration from classic compressor divers of the 1960s: the twin crowns operate an internal rotating timing bezel and set the time, while the slim 10.8 mm profile and 47 mm lug‑to‑lug distance make it versatile on various wrists. Water resistance is rated to 200 metres, and the watch is delivered on a three‑link stainless‑steel bracelet with quick‑release spring bars for easy strap changes.
Inside beats the La Joux‑Perret caliber G101, a Swiss automatic movement offering 68 hours of power reserve, manual winding capability and hacking seconds. Dial options include Ash – a sober black with gilt accents – and Ember, a rich orange that echoes vintage dive instruments.
If the presale reaches 200 orders, the community can vote to unlock a third colourway. The applied markers and sword‑style hands are filled with Super‑LumiNova for legibility, and a sapphire crystal with internal anti‑reflection coating protects the dial.
The Palmera Skin Diver is the inaugural release in Jack Mason’s new “Born & Raised” program. Rather than producing inventory upfront, the brand opens a presale window through April 3. If at least 150 orders are placed, production moves forward; if 200 orders are met, the additional colour will be made.
Early adopters pay $1,049 during this window, while the eventual retail price will be $1,349. Estimated delivery is 120 days after the campaign concludes. The approach invites enthusiasts to participate in product development while ensuring sustainable production volumes.
