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Itay Noy ReOrder Collection

Itay Noy ReOrder Collection

These limited watches completely reimagine the conventional analog dial.

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$ 6,800

We’ve seen some pretty innovative watch designs over the years, but something like the Itay Noy ReOrder Collection is quite rare. The Itay Noy ReOrder completely reimagines the analog dial. In addition to the small traditional analog hands in the center, this watch features a larger outer display that scatters 12 numeral indicators around the dial in a seemingly random pattern (but it’s actually counter-clockwise). The numbers become red to display the hour.

The watch features a 44mm steel case, hand-wound movement, sapphire crystal, display case back, and 50 meters of water resistance. Limited to 24 pieces, the ReOrder Collection includes three different models with different colored dials: white, gold, and blue.