Insta360 has officially announced Antigravity, a groundbreaking new drone brand with a bold vision: to reshape the way we capture the world from above. Rather than entering the market as another tech-heavy quadcopter, Insta360’s Antigravity aims to create an entirely new category—blending immersive 360-degree videography with the ease of intuitive drone control. At the heart of this innovation is the world’s first 360-degree drone in a sub-249g form factor, capable of capturing stunning 8K resolution images.

Antigravity’s approach is rooted in emotion, not specs. “While others compete on specs, we’ve flipped the script,” said BC Nie, Head of Marketing at Insta360’s Antigravity. “We’re empowering creativity, freedom, and discovery.” This ethos permeates every aspect of the product’s DNA. Unlike conventional drones that cater to tech-savvy pilots, Antigravity is built for everyone—beginners, storytellers, and seasoned creators alike.

Ease of use is central. The brand’s first product, expected to be released in August 2025, removes technical barriers while incorporating intelligent safety features, such as payload detection, to prevent misuse. Plus, through Insta360’s Antigravity Hub, users can actively participate in co-creating future innovations, reinforcing a community-driven roadmap.

Insta360’s DNA is evident throughout Antigravity’s debut—merging next-gen hardware, accessible design, and cinematic storytelling. As the drone space evolves, Antigravity doesn’t just enter the chat—it rewrites the script entirely. For those ready to elevate their creativity, the future of flight starts here.

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