Heinz dropped the Heinz Ketchup Packet Roller recently, saying it was the “biggest innovation in sauce since the packet itself.” The statement makes sense since the company did design the Heinz Ketchup Packet Roller specifically to remove every bit of ketchup from its ketchup packet. The pocket-sized device is a cutout of a Heinz ketchup bottle featuring a ketchup packet cutter and a metal loop to hang on a keychain. There is a tiny blade near the bottle’s cap and a slot in the middle of the Heinz Ketchup Packet Roller to slide the packet through.
The Ketchup Packet Roller is easy to use. Simply slide the packet through the slot. Here’s the thing: the Ketchup Packet Roller might be more than a marketing gimmick. For one, it is a little piece of Americana, making it collectible. It is also not a bad idea. Heinz produced 12 billion packets of ketchup in 2021, and they are not likely to slow down anytime soon. An increase in home delivery meals has increased consumers’ packet usage. Plus, condiment packages are more sanitary than communal ketchup dispensers. Why not squeeze out every last drop? The Heinz Ketchup Packet Roller is currently sold out. However, customers can sign up on the Heinz website to receive a notification when it is back in stock.