H. Moser & Cie. dropped the boldest breakfast flex in haute horology with the release of the Pioneer Centre Seconds Sunny-Side Up. True to the Swiss brand’s cheeky yet serious spirit, this egg-inspired timepiece delivers a perfect fusion of craftsmanship and whimsy. The radiant yellow fumé dial mimics the golden center of a sunny-side-up egg, set inside a polished 40mm stainless steel case. Paired with a crisp white rubber strap and a screw-in crown marked with Moser’s signature “M,” this piece is as playful as it is precise.
But don’t be fooled by the yolky vibes—this is still a technical powerhouse. The in-house HMC 201 automatic caliber drives the hours, minutes, and center seconds, boasting a 3-day power reserve, bi-directional winding, and an engraved oscillating weight. The movement’s anthracite finish and skeletonized bridges elevate its visual intrigue, all visible through the sapphire case-back.
With Super-LumiNova® markers and hands, a water resistance of 12 ATM, and enough irony to make your brunch jealous, the Moser Sunny-Side Up stands out even in a saturated luxury market. At $15,900, it may be one of the most expensive eggs you’ll ever own, but it’s one that won’t go bad.
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