For anyone who loves unparalleled speeds, handling that is as good on the track as off, and the prestige that comes with ownership, Ferraris are more than a luxury automobile. Ferrari: Under the Skin by Andrew Nahum, sets out to explore the man, the design, and the legend. In the midst of its pages, discover the robust history of Ferrari as it emerged from the dark aftermath of World War II. Nahum explores the collegiality, religious dedication, and dictatorship that helped to transform the company from one that produced fine automobiles into the legend that it is today.
Technical drawings, luxurious product shots, master models, and the exploration of the remorseless ambition of founder Enzo Ferrari help to bring Ferrari into a new light. Nahum’s in-depth analysis of the man, company, clientele, and the cars that they favored paints a new picture for all that goes into the making of arguably the world’s most desirable luxury car brand.
If you were in Enzo Ferrari’s position, would you have what it takes to turn a company into a legend, and a car into the most desirable luxury automobile brand? Would you be able to embrace a ruthless drive to cross the finish line first? These are the types of questions that you might find yourself asking as you flip through the pages of Ferrari: Under the Skin and pause to marvel at the technical blueprints.