For riders who want a personalized adventure bike without tackling aftermarket modifications, Ducati’s new Factory Made program offers a compelling solution. Debuting with the Multistrada V4 family, the program lets customers choose paint colours — including Lamborghini’s bold Viola Pasifae and Verde Scandal — along with finishes, brake‑caliper colours, wheel types (cast, forged or spoked), seat heights and a host of accessories. Unlike dealer‑installed add‑ons, these options are integrated on the production line, ensuring factory‑level fit and finish.

Customers begin the process by using Ducati’s online configurator to design their ideal machine. Once finalized, the order is transmitted to Ducati’s Borgo Panigale factory where technicians assemble the bike to spec, blending custom selections with the model’s standard 1,158 cc V4 Granturismo engine and sophisticated electronics suite.

The program extends beyond cosmetics: riders can specify lower or higher suspension setups, choose rally or touring accessory packs, and even select unique wheel finishes. Ducati says the Factory Made initiative will expand beyond the Multistrada lineup over time, giving enthusiasts across its range an opportunity to commission bespoke builds directly from the source.

By formalizing customization, Ducati brings the exclusivity of its limited‑edition collaborations into the core model lineup while retaining full warranty coverage. Pricing varies depending on selections, but the underlying principle is consistent: a factory‑built motorcycle that reflects an owner’s personal taste. This concierge approach underscores Ducati’s commitment to craftsmanship and deepens the bond between rider and machine.

Given the Multistrada’s versatility as a tourer, commuter and off‑road explorer, the ability to tailor its aesthetics and ergonomics on day one adds significant appeal for riders seeking both performance and individuality.