If you weren’t looking for VMC Original, there’s a chance you’d walk right by it. But that would be a shame. Nestled on a quiet cobblestone street in Zurich’s Old Town, the shop, which opened in 1986, houses one of the most unique mixes of men’s and women’s apparel and accessories that we’ve come across.

Once you duck inside, you’ll find leather boots and belts interspersed with rugged bags, jackets, apparel, and jewelry, making the store a treasure trove of vintage-inspired good from brands like Freewheelers, Kapitale, and Stevenson Overall Co.. You could spend hours exploring the multi-level shop (we know we did) for unique finds from exclusive international brands.

VMC was named on of the 15 best denim stores in the world, and when you walk in, you quickly understand why.

But it is denim lovers who will truly be in heaven here, as they explore the shop’s vast array of options. VMC was named on of the 15 best denim stores in the world, and when you walk in, you quickly understand why. Jeans from American, European, and Japanese brands are stacked high along the back walls, rendering denim enthusiasts either speechless or giddy with excitement. Styles from the U.K.’s Iron Heart sit along side those from L.A.’s 3sixteen and Tokyo’s Pure Blue Japan, in a wide variety of shades, washes, shapes and sizes.

Given that VMC is located in one of the most expensive cities in the world, it should come as no surprise that the prices are on the high side here. But the customer service and quality of the products make it well worth a visit, and perhaps a splurge.

Visit VMC Original
Rindermarkt 8
8001 Zürich
Tel +41 44 251 56 96