Haute couture and ready-to-wear clothes, jewelry, watches, eyeglasses, fragrances, makeup, skincare products, and… skateboards? Apparently, Chanel is dipping a delicate pinky toe into the extreme sports pool with its own skateboard.
Hot on the heels of February’s Chanel Surfboard, Chanel has released a skateboard with a design that is certainly unlike any other. Let’s first get the obvious out of the way: you probably won’t want to actually ride this board and risk scuffing a piece of gear with a price tag that approaches $8000. (Heck, Chanel knows this and didn’t even bother to list the specs, like wheel size, deck size, trucks, bearings, etc.)
But as a luxurious object d’art, the Chanel Skateboard delivers pretty much everything you might expect. Its lacquered body is delicately textured and finished to allow the wood grain beneath to show through. And, of course, the board features Chanel’s brand’s double-C logo – both centered in the top griptape and embedded in the bottom pattern.