The Apple Watch is receiving a lot of attention these days, no doubt in part because it is the newest Apple product and and their first attempt at a wearable smart device. Despite the high interest from the public, the product has been struggling to meet sales expectations with sales slowing down in recent weeks.

One possibility is that the limited number of straps offered by Apple just doesn’t cut it for many as their designs stray away from traditional watch aesthetics, leaning more towards a clean and modern look that is befitting of Apple and the smart watch category. We understand the approach, but what if you still want your smart watch to retain the classic look of a more rustic time piece?

To remedy this situation, Bexar Goods Co. introduces the Apple Watch to a more traditional leather band. Maker of quality leather products, Bexar’s approach to their previous leather watch straps have been to keep things simple, allowing the leather to take front stage without too much ornamentation. The approach works well with the Apple Watch Strap as well, giving the high tech device a more rugged look that is unique yet timeless while still being modern.