The Bamford Watch Department may not make the world’s greatest high-end watches from scratch, but it makes the world’s greatest high-end watches even better. The company made a name for itself doing what many might consider impossible: challenging the conventions of Rolex and other leaders in the field horology while simultaneously paying homage to their greatness. The Bamford design team uses the finest luxury timepieces as a starting point to craft artistic and functional masterworks that range from the “quirky to the quintessential.”

Based on their “service watch” that Bamford would lent out while their clients’ watches were serviced, the Bamford takes a stab at creating a watch from scratch. Highly customizable, the Bamford Mayfair features a 40mm case that comes in matte black or matte gray, a bezel that can be ordered in Hi-Tech matte ceramic or anodized aluminum, and a dial that is available in a broad spectrum of colors. Customers can also choose among a wide variety of watchstrap color and style options.

Although Bamford encourages each customer to build his or her watch to order, a few bedrock elements remain the same in every unit. The Bamford Mayfair case is composed of stainless steel and finished with military grade titanium coating for maximum durability. The timepiece is powered by Miyota 2035 Quartz Watch Movement and features enhanced legibility by employing LumiNova afterglow pigments. And each Bamford Mayfair is water resistant up to 100 meters in depth.