Audi has unveiled the Concept C. This all-electric two-seat roadster signals a bold new chapter for the brand’s design language and philosophy. Showcased in Milan and Ingolstadt, the Concept C combines radical simplicity with technical precision, advancing Audi’s vision of emotional yet minimalist automotive design.

At its core is a new vertical frame front fascia, a reinterpretation of Audi’s heritage that draws inspiration from icons like the Auto Union Type C and the A6 while adding a futuristic edge. This upright structure frames the distinctive four-element light signature that will define the brand’s identity in the coming models. The cabin, stretched back over a central-battery layout, sits low and confident, while the monolithic hardtop roof transforms seamlessly between coupe-like elegance and open-air freedom.

The Titanium finish exterior underscores strength and lightness, while the rear’s clean horizontal lines emphasize sporty proportions. Inside, the focus is on precision and tactility: anodized aluminum controls, natural materials, and Audi’s signature “shy tech” approach create an environment that feels both sophisticated and intuitive. A foldable 10.4-inch display, haptic feedback steering wheel, and ambient lighting complete the cockpit’s minimalist yet elevated design.

With advanced haptics and seamless integration of intelligent technologies, the Audi Concept C is more than a concept—it’s a trailblazer for Audi’s future production cars. It embodies clarity, emotion, and modernity, previewing the next era for the four rings.

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