The famous Absolut bottle can now be put to more use than simply delivering vodka to thirsty customers. In partnership with sacai founder Chitose Abe, Absolut developed a bottle design with both companies’ branding to emphasize the notion of reduce, reuse, and recycle. This soon-to-be-released Absolut Vodka x sacai Special Package bottle set comes in special recyclable paper packaging.
sacai and Absolut crafted a co-branded bottle design and an accompanying reusable spray nozzle with a silicone sleeve to be refilled for any and every purpose. For example, customers can use the bottle for watering plants or to deliver cleaning products when scrubbing kitchen counters or bathroom mirrors. Currently, the companies have not specified a release date for the Absolut Vodka x sacai Special Package and no pricing details have been released either. However, it is said to be limited to a 500-set run, each set coming with a matching T-shirt emblazoned with both organizations’ iconic branding.